When it comes to boosting your cannabis company, you likely know the importance of content. It is, as they say, king.
But your cannabis brand needs great PR too.
Working around the the vast sundry of digital-advertising restrictions is not for the faint of heart. A highly skilled public relations professional knows the tricks of the trade to navigate these.
What’s more, he or she has the know-how to bring your brand’s story to life. How can your brand profit from public relations?
Establishes Your Credibility
Even though the cannabis industry has gotten better at educating their consumers, there are still many people who are new to the industry and confused about which products would be best for them.
Public relations leads to media coverage in publications, news outlets, podcasts, and magazines that readers and viewers already consider credible. This is key in establishing credibility as an authority in the business – which is especially important in such a saturated marketplace.
It’s also of benefit in B2B ventures. Good PR can convey the purpose of your company in such a way to make you more attractive to bringing on an outside partner to ultimately grow your top line. In other words, they know how to keep your company relevant.
Builds Your Brand Image
In order to develop a sustainable and long-term plan, your brand needs to have a clearcut story that resonates with your audience from the get-go. Truth is, folks love stories. And savvy public relations experts can take that story and amplify it.
Look. We all know that there is still plenty of stigma surrounding cannabis branding. Cannabis public relations experts know this better than anybody. They are able to take measurable actions that to shape perceptions and establish a world-class cannabis brand.
A solid PR campaign can both boost short-term engagement and provide long-term elevation to SEO ranking. Particularly if done with website best practices and other digital-marketing strategies.
Attracts More Skilled Talent
The success of your cannabis company depends, in no small part, on assembling a skilled and talented team. You want team members who fit the culture, recognize your brand’s vision, and are committed to seeing it all the way through to ensure success.
Grabbing the attention of the right kind of talent is another byproduct of strategic public relations.
You may have the most amazing product or service that is going to revolutionize the industry. But if nobody knows about it, then who cares?
But if your story and your intentions are good, you will draw media influencers. With a PR firm on your side, you’ll be able to unlock earned media placements and new partnerships that otherwise may not have been accessible.
Is It True That Your Cannabis Brand Needs Great PR?
Cannabis is still a very young industry and it’s not always easy to tell who’s just in it for a quick buck. But if you utilize PR to tell your story in a way that catches the positive attention of local, regional, and national media, your target demographic will continue to gravitate to you.
So yeah, your cannabis brand needs great PR.
Contact us today to get connected with top cannabis public relations experts. And start getting the attention you deserve.