Given the ease at which you can acquire medical cannabis these days, you may not give much thought about how we got here. Or maybe you do. We don’t know.

Whatever the case, medical marijuana is available all over the world. And the global evolution of medical cannabis has been… interesting. Its market topped $31.8 billion USD in 2022 and is expected to at least double by 2030.

Impressive, to say the least. Especially considering how it all began.

The Evolution of Medical Cannabis

Back in 1996, a group of pro-marijuana activists managed to pass the first medical cannabis legalization measure in California. This set off a domino effect that would spread throughout the nation. Then eventually the globe.

Of course, the picture has changed considerably since those early days. There are far more rules and regulations, for starters. And with the rise of legal medical cannabis imports and exports, the complexities continue to multiply.

Mix in adult-use reform and its impact on medical cannabis policies and the whole scene becomes even more complicated. This makes it tough to get a grip on opportunities and trends. And with Germany on the cusp of passing a national adult-use measure, the landscape keep evolving.

One thing is for certain though. There’s still much to learn on the international level. And Germany is the place to do it this summer.

Head to Berlin, June 29th-30th

As cannabis marketing experts, we always have our eyes out for events that promise to deliver big bang for your buck. And this year, the hot spot for connecting with leading international cannabis experts will be at the International Cannabis Business Conference in Berlin on June 29th-30th.

The conference is Europe’s largest and longest-running event of its type. And with Germany emerging as a significant player in the medical sector, the country going legal will be one of the key focal points.

Of course, other countries in the world (though STILL not the U.S.) are also moving toward national legalization. This warrants the need for panels at the conference that will explore the ways cannabis can treat certain conditions. There will also be opportunities to discuss the critical importance of educating policymakers, healthcare professionals and patients.

All said, the conference will host over 5,000 cannabis leaders from over 80 countries. Leading international policymakers, industry service providers and representatives from every sector of the industry will be there. This makes it the ultimate destination for those interested in connecting with entrepreneurs, investors, and a wide array of other influential industry players.

Are You An Enterprising Entrepreneur?

If you’re a cannabis business owner, you may be well aware of the evolution of medical cannabis, as well as other marijuana related topics.

Even so, you may need help with your marketing efforts. Fortunately, you don’t need to go all the way to Berlin for that.

Contact us today if you want to boost your presence in this saturated industry. We’ve got the experience and expertise to get you noticed.