It’s time that more women become cannabis leaders. They rock. Women are every bit as capable of solving problems and demonstrating strength as men. They just do it differently.

In addition, women are more inclined to be inclusive, open to new ideas, practice mindful communication, and listen with intent than most men. Yet, in the past couple of years, the number of women in executive cannabis positions dropped from 38% to 22%.

So what’s up?

How Can More Women Become Cannabis Leaders?

It’s hard to say for certain what’s happening. COVID is certainly a player. But it could be that women feel discouraged about the differences that continue to exist between men and women in the industry. (Big surprise.)

Meanwhile, women are the largest demographic of cannabis consumers. So it’s doubly surprising they’re so grossly underrepresented in the boardroom.

So as a woman, what are the best ways to become a trailblazer in the industry? Consider the following:

  1. Make Your Voice Heard

With women as the largest consumer demographic, you better believe that a woman’s input on how the company designs, manufactures, and sells product is invaluable. Yet, with women making up only one out of five every executive positions, they’re still wary to speak up.

That needs to stop now. Especially if you KNOW you have something to share.

You need to be able to express your ideas because they’re worth a lot. Once you’re able to embrace this, you can step into the ring, stay in command of keeping everyone’s attention, and demonstrate your value. You may get interrupted, but be persistent. The more you speak out, the more your confidence with grow. Speaking of which…

  1. Show Your Confidence

Studies show a continued unconscious male bias that prevents executives from promoting women. This despite the fact that another study reported by the Harvard Business Review found that women scored higher in 17 of the 19 capabilities that weeds (no pun intended) out incredible leaders from marginal ones.

It sucks, but that’s the reality. So if you want to impress as a woman, you have to take it up a few notches.

If you’re looking to rise up through the ranks, you’ll need to demonstrate your ability to lead. When a project presents itself, volunteer to take the helm. Make your case by identifying applicable skills and past successes. Wow the higher ups by taking initiative and demonstrating your value in the company. And don’t be afraid to offer innovative (if not unorthodox) solutions to problems.

This brand of confidence will not be forgotten when it comes time for promotions.

  1. Push for Pay Equity

Don’t believe the hype. Women are, across the board, still getting paid less than men for doing the same job. If your company is guilty of this, push for pay equity.


Set up compensation reviews and be active in the review process. Proactively work with senior management or those on the board of directors to take a more aggressive position on the whole pay equity issue.

If you’re already at the executive level, become part of the hiring process. In doing so, you’ll be able to push for setting a woman’s salary based on skills, worth, and experience rather than past salaries which may have been too low. Break the cycle.

Pushing the Cannabis Industry Into the 21st Century

It’s time to rise up and help women become cannabis leaders. Especially if you’re a woman already in the industry.

By striving for equality and fair treatment, the cannabis industry can move into the progressive space where it so rightfully belongs.

And if you’re already making those efforts, we congratulate you. Contact us today to find out how we can get you in the spotlight for making a positive difference in the industry.