How does one go about getting national/international PR for a cannabis business?
It starts with great ideas and a willingness to be connected with both the community where your business is located, as well as with those communities disproportionately affected by the “war on drugs.”
But you also need to work with someone who shares that passion while being highly connected with other industries – particularly that of broadcasting.
The Story of the Jerry Millen
Back in January, Jerry Millen thought about how getting vaccinated would go a long way toward helping folks return to some sense of normal. He began to ponder how he could encourage people to get vaccinated.
Millen, owner of the Greenhouse dispensary in Walled Lake, Michigan, is an exemplary example of what it means to give back to the community.
He’s sponsored events to help communities in need – including giving away turkeys at Thanksgiving and pulling together with other community leaders to raise $10,000 for presents for less fortunate families over the holidays.
Now his most recent endeavor, Pot for Shots, has gained both national and international attention.
What Is Pot for Shots?
At the date of publication of this post, the Greenhouse (in partnership with UBaked Cannabis in Burton, Michigan) is giving anyone over the age of 21 a free pre-rolled joint with proof of vaccination.
“If you choose to get the Covid vaccine (we always support the freedom of choice) this is our way of saying ‘thank you’ for helping to end this pandemic and getting us back to normal,” the company says on its website.
While the Greenhouse was one of the pioneers in this idea of giving back to those who are stepping up to get vaccinated, other industries have jumped on board. Krispy Kreme is offering one free doughnut per day for the rest of the year to anyone with proof of a Covid vaccination.
And movie theaters, breweries, and other businesses are offering freebies or discounts to their customers.
Some businesses are even offering their workers time off or extra pay to get vaccinated. These include Trader Joe’s, Target, and Chobani, to name a few. And, of course, most of us have heard of large companies such as these.
But how is it that the Greenhouse and its Pot for Shots program are showing up with them in the New York Times, Wall Street Journal, New York One TV, and even on Reuters and Russia Today?
Right out of the gate, Millen knew the importance of hiring one of the best PR guys in the country.
Getting International PR for a Cannabis Requires Expertise
Millen was fortunate to have a friendship with Mort Meisner – one of the top names in the television news business specifically and in the media in general. With a 35-year plus history in news media, Meisner knows his stuff.
And he knows people and how to connect.
Highly dynamic with seemingly endless energy, Meisner has an illustrious history working with a diverse cross section of businesses both nationally and internationally – and is now deeply involved in the cannabis industry.
He is the quintessential media expert who has the skillset to promote cannabis business products and services like no other. Millen knew he could count on Meisner to maximize every media opportunity to its fullest.
And he’s done exactly that.
Does Your Cannabis Business Need Stronger Public Relations
Getting national/international PR for a cannabis business is no easy feat. But with someone like Mort Meisner in your corner, you’ll have the best chance.
Contact us today to find out how we can boost your PR and marketing efforts to ensure that you really shine.