But your cannabis brand needs great PR too.

Working around the the vast sundry of digital-advertising restrictions is not for the faint of heart. A highly skilled public relations professional knows the tricks of the trade to navigate these.

What’s more, he or she has the know-how to bring your brand’s story to life. How can your brand profit from public relations?

1. Establishes Your Credibility

Even though the cannabis industry has gotten better at educating their consumers, there are still many people who are new to the industry and confused about which products would be best for them.

Public relations leads to media coverage in publications, news outlets, podcasts, and magazines that readers and viewers already consider credible. This is key in establishing credibility as an authority in the business – which is especially important in such a saturated marketplace.

It’s also of benefit in B2B ventures. Good PR can convey the purpose of your company in such a way to make you more attractive to bringing on an outside partner to ultimately grow your top line. In other words, they know how to keep your company relevant.

2. Builds Your Brand Image

In order to develop a sustainable and long-term plan, your brand needs to have a clearcut story that resonates with your audience from the get-go. Truth is, folks love stories. And savvy public relations experts can take that story and amplify it.

Look. We all know that there is still plenty of stigma surrounding cannabis branding. Cannabis public relations experts know this better than anybody. They are able to take measurable actions that to shape perceptions and establish a world-class cannabis brand.

A solid PR campaign can both boost short-term engagement and provide long-term elevation to SEO ranking. Particularly if done with website best practices and other digital-marketing strategies.

3. Attracts More Skilled Talent

The success of your cannabis company depends, in no small part, on assembling a skilled and talented team. You want team members who fit the culture, recognize your brand’s vision, and are committed to seeing it all the way through to ensure success.

Grabbing the attention of the right kind of talent is another byproduct of strategic public relations.

4. Boosts Awareness

You may have the most amazing product or service that is going to revolutionize the industry. But if nobody knows about it, then who cares?

But if your story and your intentions are good, you will draw media influencers. With a PR firm on your side, you’ll be able to unlock earned media placements and new partnerships that otherwise may not have been accessible.

Is It True That Your Cannabis Brand Needs Great PR?

Cannabis is still a very young industry and it’s not always easy to tell who’s just in it for a quick buck. But if you utilize PR to tell your story in a way that catches the positive attention of local, regional, and national media, your target demographic will continue to gravitate to you.

So yeah, your cannabis brand needs great PR.

Contact us today to get connected with top cannabis public relations experts. And start getting the attention you deserve.

The post Why Your New Cannabis Brand Needs Great PR appeared first on GROW Cannabis Marketing.

It can get to the point where you start to believe that only a handful of companies are in existence. Yet, you know that’s not the case.

Especially if you own one of those businesses that seems forever in the shadows. But what can you do to start getting your share of the hype?

If you’ve been struggling to get noticed, it’s time to learn about how a publicist can help your cannabis company.

Why Hire a Publicist?

Marketing cannabis is challenging.

Even though you live in a state where your product is legal (at the very least on the medical level), you’re still attempting to sell what’s considered a Schedule 1 drug. And it’s federally illegal.

That means it’s subject to rules and regulations that other products – such as baby shoes or toaster cozies – are not.

In other words, you’re limited in what you’re legally permitted to do to promote your product.

The good news is, there are experts who specialize in cannabis marketing and public relations.

Those cannabis companies that are garnering all of the attention are more than likely investing in services from these professionals to drive their brand. But how are they doing it?

A Publicist Can Help Your Cannabis Company Get Press

If you’re a lesser-known brand, getting just a few endorsements from media outlets can be huge in cementing your reputation.

Hiring a publicist increases the likelihood that you’ll start getting those sorely needed endorsements. The beneficial effects of earned media can help build the ultimate foundation for your growth without drowning in the overwhelming wave of new brands.

There’s nothing quite like solid story placement.

For example, a publicist knows the ins and out to get your story on well-trafficked cannabis websites to reach a captive audience that’s already familiar with the industry.

And if your publicist is able to get placement with a relatable and relevant story on a mainstream media platform, you’ll be introduced to an entirely new audience and your legitimacy will sky-rocket.

These stories will be seen for months – getting picked up by industry newsletters, search engines and aggregators. They can even be fodder for your social media.

Speaking of which…

The Trouble with Social Media

Yeah, it takes time and money to execute an effective campaign on social media. But that’s true for any business.

What makes it different for cannabis goes back to the fact that it’s an illegal drug. That means it can’t be promoted on social media platforms without the risk of having your account shut down.

Meanwhile, paid social media advertising and analytics tools won’t take it on either. They are completely hands off.

So your ROI is dreary, at best.

Yes, having social media presence is important. In fact, it’s crucial for your branding. But many cannabis companies continue to drop a lot of money into their social media budgets – hoping that sending messages into the void will eventually pay off.

In reality, what you need is to be part of a meaningful story that will be received by a wider (and longer lasting) audience. Furthermore, you need to create original and meaningful conversations around the products, services and consumers that comprise this industry.

A publicist knows how to target your message because they understand how to engage directly with media in a focused way. Essentially, they know how to make you one of the main players in this exploding industry.

Are You Ready to Hire a Publicist?

You have stories to tell through your business.

And you want to drive those stories forward while maintaining relevancy in the quickly changing cannabis industry.

A publicist can help your cannabis company do just that.

So if you’re ready to see what a publicist can do for you, contact us for a consultation. And start making a name for yourself.

The post How a Publicist Can Help Your Cannabis Company appeared first on GROW Cannabis Marketing.