Amplifying brand awareness goes beyond plastering said event all over social media. That helps, of course.

As cannabis public relations experts, we can tell you that what seals success is getting media coverage for your cannabis event. But how do you go about doing that?

Getting Media Coverage for Your Cannabis Event

You’ve likely spent countless hours preparing for your event. Positive  media exposure will boost your brand awareness and drive foot traffic. So here are three questions you’ll want to answer to get that needed media coverage.

1. Why Does My Event Matter?

If you don’t know the answer to this question before you contact a media outlet, they’re going to be less likely to take the story on. Just because your event seems like a major milestone for you, the local media or community may not see it that way.

So why is your event important? Is it the first of its kind? Does it establish you as an early adopter?

Also, consider the impact the event might have on your local community or city. Will it bring some sort of positive awareness to something happening there?

Finally, don’t underestimate the power of well-known and respected public figures participating in your event. If you’re able to include an important figure, you can use it as leverage to get media coverage.

2. Who Would Effectively Cover the News?

Regardless of what you deem to be your favorite news outlets, be sure that you’re reaching the proper demographic. For example, you may be familiar with the personalities covering the sports that interest you. And while bringing a sports star to your event could boost attendance, going to sportscasters for media coverage might not be ideal.

Reporters who cover topics such as health and wellness or business will render better results. You can search the name of the media outlet with whom you want to work followed by the word “cannabis.” The results should show you which writers or reporters have covered cannabis. Then you can contact them.

Even better, working directly with a cannabis public relations firm that has major media connections will give you an even stronger advantage.

3. Who Will Write Your Press Release

A press release is the preferred way for editors, reporters, and journalists to receive news tips. Again, this is where working with a cannabis public relations expert can make all the different. They are staffed with professional writers who know how to write effective press releases and get them to the right media outlets.

But if you need to go at it on your own and you want to invite media to attend and cover your event, be sure to include links to the press release rather than attaching it as a separate file. Otherwise, it could get sent to their spam file.

Need Help Getting Coverage?

You’ve got enough going on planning for your big event. Let us take care of getting the coverage you need.

Contact us today. We’ll make getting media coverage for your cannabis event a top priority.

The post Getting Media Coverage for Your Cannabis Event appeared first on GROW Cannabis Marketing.

After all, earning trust and establishing credibility isn’t the easiest thing to do in this business. Add in the heavily competitive nature of the industry and businesses can be easily overlooked.

But a stellar interview or publication in a respected journal can change all of that. And it’s the gift that keeps giving.

The Returns on Getting Good Press

The moment you make a showing in a well-known and respected media outlet or publication, you begin to position yourself as a leading industry expert. Others in your industry will take notice.

But landing an interview or making an appearance are just the beginning. There are so many ways to take advantage of good press once you’ve earned it.

1. Boost Your SEO Efforts

In the world of social media, sharing is caring. So once you’ve earned media coverage, let people know!

Hopefully you already have a blog in place to which your regularly contribute. So highlight any and all media coverage and link back to the story within the post.

And don’t forget to create more buzz around it by posting on your LinkedIn, Facebook, Twitter, Instagram, or any other social media platform. Maintaining momentum around the media’s interest in you will encourage fans and followers to become customers.

2. Include Your Coverage in Marketing Material

Just as you want to spotlight the coverage on your blog and all of your social media, your full story should also have a home on your website. And it should be prominently placed so visitors can easily find it.

In other words, be sure it’s on your home page. Potential customers like to see third-party validation about your services and products. It helps to build trust.

If you’re properly leveraging that initial coverage, you’ll eventually land other press too. At that point, create an “In the Media” page were you can showcase all of your media coverage. This will look good to potential consumers, while also creating backlinking for improved SEO.

Finally, take advantage of media coverage with any old-school marketing materials you have too. Be sure to put the logos of the outlets that have featured you on all of your brochures, in-store banners, posters for trade shows, and the like.

3. Become a Speaker at an Event

As you gain more credibility and establish trust through press mentions and media events, you’ll be seen as an expert in the industry. That means that people will want to hear what you have to say.

There are countless cannabis industry events every year and organizers are always looking for speakers. Once you’ve gotten some good press, you will be more desirable to the teams that vet applications for speaking at these events.

Then once you’re able to take the stage, you’ll be in the perfect position to educate audiences about your brand, your vision, and future developments for your company.  

What Can Good Press Do for You?

If you own a cannabis business, you understand the importance of building your brand and raising awareness of it every day.

So if you’re interested in seeing how good press can boost your brand, contact us today. Our early entry into the cannabis marketing realm is bolstered by a 35+ year history in the news media.

Simply put, we have connections others don’t.

The post The Importance of Getting Good Press appeared first on GROW Cannabis Marketing.