Unless you’re selling marijuana novelty gifts to teenage boys.

And although you can change your cannabis business domain name whenever you want, your SEO will take a hit.

So to build your online presence, it’s important that you first come up with a name that’s memorable for the right reasons.

Once you’ve landed that, you’ll have to consider a few other things.

The Importance of Your Cannabis Business Domain Name

Your cannabis business domain name is the heart of your online identity.

Domain names should be easy to remember while reflecting your core products or services.

Keep it simple, easy to remember, and as short as possible. Use common keywords that you want to rank for in your domain name.

Then once you have that, you’ll need to do the following:

1. Trademark Domain Name

This step is vital to protecting your business. Especially if your domain name is the same as your brand name.

Having a trademark will provide legal recourse should a person or business infringe on your brand.

2. Change Domain Name Only When Necessary

As we already mentioned, changing your domain name can negatively impact your SEO. If your business is not currently capitalizing on SEO opportunities however, changing the name could be beneficial.

In addition, if your company is going through a rebranding, then a domain name change may also be required. Most registrars offer a process to migrate from one domain name to another without having to give up your first born.

3. Renew Domain Name

Your domain name is not leased with an option to buy. You’re merely renting it.

The thing is, the more domain names a registrar has to manage, the higher the operating costs. The governing body of domain names, however, ensures that businesses can deal with this inflation.

Most registrars offer an automatic annual renewal for your domain. This allows you to keep your preferred domain name without having to remember to renew it each year.

4. Redirect Traffic to Social Media

This one really only applies if you don’t yet have an actual website connected with your domain name.

With a redirect, the user will be redirected from your URL to another – such as your Facebook page.

This should not be used as a long term solution however.

So while you may have been able to acquire the perfect domain name, if you don’t yet have your website up and running, that should be your highest priority.

A website allows for greater control and enhances your brand’s credibility.

5. Purchase Private Registration

As per an agreement between your domain’s registrar and the governing body of domain names, the information listed on your domain name must be made publicly available.

So keep that information private by purchasing private registration. Doing so will give you all the benefits of domain registration without exposing your personal information.

Plus, you’ll still be able to take advantage of the full benefits of registration – including, but not limited to, turning off the privacy feature, renewing your domain registration, and canceling, selling or transferring your domain registration as needed.

Choose Your Domain Name with Care

Now you know the importance of choosing and maintaining your cannabis business domain name. So have it.

And keep in mind the importance of a great marketing and public relations strategy for your cannabis business.

Contact us today if you’re ready to get the cannabis marketing experts in your corner.

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